Ralph Lauren’s Pink Pony initiative marks 22 years in the fight against cancer

1684230452 Ralph Laurens Pink Pony initiative marks 22 years in the | mifuturonorcal

“When someone we love gets cancer, it affects us all: husbands, wives, mothers and fathers, sisters, brothers and friends. This is our commitment to the fight against cancer. » -Ralph Lauren

NEW YORK – For more than two decades, Ralph Lauren has been a leader in the fight against cancer. The Pink Pony Initiative, the company’s global philanthropic program dedicated to cancer care and prevention, supports research, screening, early diagnosis, treatment, education and patient guidance programs. This year’s campaign builds on the company’s ongoing effort to raise awareness and funds around the cause, with donations raised from the annual Pink Pony product collections benefiting The Ralph Lauren Corporate Foundation’s Pink Pony Fund, as well as a international network of cancer charities.

Ralph Lauren company logo

Furthering the company’s commitment to Pink Pony, the Ralph Lauren Corporate Foundation recently announced a $25 million commitment in new grants to expand or establish five Ralph Lauren-named cancer centers, including the establishment of the Ralph Lauren Center for Cancer Prevention at Georgetown Lombardi Comprehensive Cancer Center in Washington, DC, and the current Memorial Sloan Kettering (MSK) Ralph Lauren Center. The Ralph Lauren Corporate Foundation is working with Conquer Cancer®, the ASCO Foundation, to identify three additional grant recipients, each to have a National Cancer Institute designation.

In support of this year’s campaign, the Company will donate 100% of the purchase price from the sale of the new Pink Pony Oxford Shirt and Pink Pony Fleece Hoodie and 25% of the purchase price from the sale of the new Pink Pony cashmere hoodie, as well as select Polo classics in a pink colourway, to the Pink Pony Fund or a network of international cancer charities. The items will be available worldwide in October in select Ralph Lauren retail stores, on RalphLauren.com, at Macy’s and in select global wholesale stores.

Throughout the month of October, the Company will feature a series of in-store activations to raise awareness and funding for Pink Pony around the world. Ralph Lauren restaurants and Ralph’s cafes around the world will offer Pink Pony’s signature drinks – the « Pink Pony Cocktail » and the « Beet Latte » – with proceeds going to support the Pink Pony Fund or a local cancer charity. Additionally, the Company’s flagship stores in New York, China, Korea and Japan will light up their facades in pink. Ralph Lauren golf ambassador Billy Horschel will also donate $1,000 to the Pink Pony Fund for every bird made in October.

The Company will release a special edition of the « Coffee at Ralph’s » video series highlighting an intense conversation between Maria Tucker, a cancer survivor who received treatment at the MSK Ralph Lauren Center, and Jasmine Gibson, one of the nurses who guided her during the process. Together they reflect on the relationship between patient and caregiver and the difference that can be made through early diagnosis, sharing the bond built over the course of their journey together.

Pink Pony is a core program for the company. Deeply ingrained into the fabric of Ralph Lauren culture, it brings together all aspects of the business, from employees coming together to customers donating to a central cause. Employees are encouraged to raise awareness by participating in the company’s global Pink Pony Walks, as well as through fundraising activities and RL Gives Back volunteer events.

For more information on Ralph Lauren’s commitment to cancer care, please visit: Pink Pony – Fight against cancer | Ralph Lauren.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of luxury lifestyle products across five categories: apparel, footwear and accessories, home, fragrance and hospitality. For more than 50 years, Ralph Lauren has sought to inspire dreams of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a diverse range of products, brands, distribution channels and international markets. The Company’s brands—which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others—make up one of the most recognized brand families in the world. world consumer brands. For more information, go to https://corporate.ralphlauren.com.

The Ralph Lauren Corporate Foundation works to make dreams of a better life come true by promoting equity and empowering underprivileged communities around the world. Established in 2001, the Foundation is committed to making a difference in its key areas of focus: supporting cancer care and prevention, protecting the environment, promoting advocacy and access, and strengthening community resilience. It hopes to make significant changes in its communities through its nonprofit partnerships, investments, and volunteer programs. For more information please visit: https://corporate.ralphlauren.com/Foundation.

Established in 2000, the Ralph Lauren Corporate Foundation’s Pink Pony Fund is the organization’s longstanding commitment to the fight against cancer. The Pink Pony Fund aims to reduce disparities in cancer treatment and prevention to help ensure that people in underserved communities have access to quality care at an earlier, more treatable stage. In addition, Ralph Lauren Corporation’s annual Pink Pony campaign donates a portion of sales of dedicated product collections to the Pink Pony Fund and cancer organizations around the world.

Kyra Taylor
Chief, Global Brand Communications