But the real winner is the data
London, August 5th 2019 – Marketing data and insight agency READ group further cemented its success in data-driven and insight marketing after winning multiple awards at two different industry events and being shortlisted for three other categories in a third.
Next to Marie CurieREaD Group was named winner of the Best Use of Insight Award at National IoF Fundraising Awards on July 2 for the Big SHIFT project. The National Fundraising Awards celebrate the best in fundraising and are a unique opportunity to showcase excellence in the charity fundraising industry.
The award quickly follows on the heels of REaD al’s victory Learn more about fundraising awards in June. Together with Marie Curie, REaD took home the Most Powerful Insight using Data Analysis award. The awards recognize the best work, innovation and inspiring stories of people working on data, analytics and insights that contribute to fundraising practices.
REaD was also shortlisted for three categories in the Press DataIQ for Transformation with Data, together with Marie Curie; Best Use of Data in a Marketing Program, with client Titan Travel; and the best place to work.
“It is a true honor that REaD Group and Marie Curie have received these prestigious awards, a reflection of the power and impact that data and insights can have on a charity’s fundraising efforts,” commented the CEO of REaD, Jon Cano-Lopez. “The real winner, though, is the data. In these highly regulated times, all businesses need to be confident that their data is clean, accurate, complete and compliant. And with the technology available to manage data quality more efficiently and securely advancing almost every day, there really is no excuse not to. »
Breakthrough projects can completely transform business structures and promote new and more productive ways of working, as the award-winning project with Marie Curie UK aptly demonstrates.
Marie Curie provides care and support to people living with a terminal illness and their families across the UK, with people interacting with the charity through many touchpoints including hospices, nursing services and shops. The Big SHIFT project aims to model the effect of these services on fundraising income. A team of senior analysts, both internal and external, was established consisting of Steve White of Marie Curie, Scott Logie and Diane Dao of REaD Group, Colin Stewart of Caversham Analytics and Andrew Lockett of Natural Data Insight.
A carefully constructed methodology enabled the creation of a basic fundraising landscape onto which Marie Curie specific variables were overlaid. Analysis of these ‘layers’ generated predictive models which were then mapped, highlighting areas where fundraising performance is above or below expected levels, in the context of service delivery in the locality. A strategically powerful tool, it has already provided surprising and extremely effective insights.
“This project was a great example of successful collaboration and teamwork,” commented Steve White, Fundraising Strategy and Insights Manager at Marie Curie. « Understanding these impacts has not only provided valuable insights that help inform our business and marketing decisions, but it has also supported the business case for different areas of the organization working more closely together. »
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For an interview with REaD Group or Marie Curie, please contact:
Kate Gordon, Bright Spark PR for the REaD Group
Tel. 07980 921961
Tel. 0207 599 7703
About the READ group
REaD Group is a marketing information and data company that gives brands the right to be personal. Data, especially quality data and data quality, is at the heart of everything we do: REaD believes there is no marketing challenge that data cannot solve.
To truly engage customers, brands need to create communications that are timely, relevant, and empowered. REaD uses its unmatched data products, insights and expertise to help its clients get closer to their customers, by delivering market-leading data quality and trusted marketing and data cleansing solutions.
For more information visit readgroup.it.
About Marie Curie: Care and Support During Terminal Illness
Marie Curie is the UK’s leading charity for people with any terminal illness. The charity helps people living with a terminal illness and their families make the most of their time together by providing expert hands-on care, emotional support, research and guidance.
Marie Curie employs over 2,700 nurses, doctors and other health workers and, with nine hospices in the UK, is the largest provider of hospice beds outside the NHS.